What is SEO?
SEO is the process of taking steps in improving the quantity and quality of website traffic to a website or a web page from search engines. SEO targets none paid traffic (known as "natural" results) rather than direct traffic or paid traffic. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
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Keyword Search
The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent.
Meta Tags
Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about like meta title and description.
Optimize Page Speed
Page speed is a measurement of how fast the content on your page loads. Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).
Sitemap
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
How does it work?
It is important to know that SEO is not an instant fix!
SEO is a long term marketing strategy and it requires consistency although there is no minimum time, it is always recommended for at least 3 months to start seeing the desirable results.
Consistent changes in algorithms of search engines will require more time and resources for optimized website pages or content.
SEO FAQ's
How does SEO improve my business?
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
Can anyone guarantee first page rankings?
No one can guarantee exactly where they will rank, but someone’s business is taking up the first-page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, you should expect great results.
Can my business show up on Google Maps?
Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.
How often does Google update its algorithms?
Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Our SEO tracks over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.
Not sure how SEO can help your business ? Book a complementary consultation with our concierge.